Twitter search tools for marketers: HootSuite tips from ENNclick
Twitter noise poses difficulties for marketing professionals who are keen to make more effective use of Twitter. Here we demonstrate how you can use HootSuite, the social media management platform, to create a saved geographic search of tweets based on keywords that are pertinent to you.
Let’s assume you’re a food brand running a competition on your Facebook page; it can be helpful to pop over to Twitter to do a targeted search for people who would be attracted to your campaign. I’ll show you how to create a saved search for “craving chocolate” (a surprising amount of tweets are about people’s stomachs), which could allow a chocolate brand running a campaign to do targeted outreach. The geographic element of the search demonstrated here shows how to limit search results to people in a certain geographic area, of a certain level of social influence.
Why not use the same Twitter search tool to build a list of people you’d like to follow on Twitter?
Get more tips and advice on social media and content at http://www.ennclick.com