SETTING UP TWITTER FOR BUSINESS – PART 1: Setup New Account
Welcome! In this video series you will learn how to setup a Twitter account for your business. So, head over to twitter.com and let’s Sign Up for a new account.
First, you’ll want to fill out this basic info section. Under Full Name make sure to write in the name of your company, this is not to be confused with your Twitter username. This check mark here, basically means Twitter will tailor what you see on your timeline based on websites you have visited. It’s up to you if you wish to grant Twitter access to that information, but I’ll go ahead and uncheck it for now. Click Sign up to move on to the next page.
In this section you would enter your business’ phone number, if you wish to share it. Or you can skip this step and fill it out later. Here we go, now it’s time to choose a username, a.k.a. Twitter handle. Usernames can be up to 15 characters long, so keep that in mind if you have a long business name. Twitter will offer you some suggestions in case your desired username is taken, a little red X on the side here, will tell you so. When you’ve decided on your username click Next.
You will then be taken to a quick Welcome page; click Let’s go! to start letting Twitter know what your business’ interests are. Feel free to choose one, two or all of these interest but make sure to keep in mind that this Twitter account is for business. Click Continue when you’re ready.
Just like every other social media channel, Twitter wants you to find and follow friends using your email contacts. We’re going to click on No, thanks and move on. Here you will be presented with the Top Influencers of the interests you previously chose. By default, these Influencers are all selected for you to follow but you also have the option to unselect them all by category or individually. You can also search for someone in specific. When you’re ready, click on Follow & continue.
Next, Twitter will ask if you wish to receive notifications directly on your browser, meaning that Twitter notifications will pop up on the side of your open browser. We’ll click Not now and move on to finish setting up our new account.
Twitter has a good four step intro to your Home page timeline; for example letting you know how to join a conversation via the Reply button; how to spread the word with the Retweet button; and how to spread the love with the Heart button. When you are done with that, you will have access to your timeline. Here you will notice a big yellow bar at the top asking you to confirm your email address to get access to all of Twitter’s features, you can do that now by logging into your email provider or you can continue on with filling out the basics of your profile.
Ok let’s go ahead and upload a photo, make sure it’s a recognizable image of your business, since this will be one of the first things audiences will see. Click on Apply and your profile photo will be published. Next, we will follow Twitter’s lead and fill out a quick introduction to my business. Click Save when you’re done. You will notice this progress bar fill up with green the closer you get to a complete Twitter profile. Next is your birthday, since this is a business account you can go ahead and skip this step; unless your business has been around for decades, I would recommend skipping. Next is your location, which you will definitely want to include for your business, you want to let potential audiences know where you’re located. Awesome – your profile is now complete! Let’s go check it out.
As you can see, Twitter is still asking me for that email confirmation, I’ll go ahead and do that now. Ok, account confirmed and back on my timeline – again Twitter is asking for a birthday, again we’ll skip and head over to our profile, which should look very basic minus the details you previously filled out. To further customize click on Edit profile, over on the left side here. First, let’s upload a header photo – you can reposition and scale this photo, depending on its size. Click Apply when you’re done. Now, before you click Save changes, there’s a couple other things you can edit over on the right side, like your website and theme color. When you’re satisfied with the look of your profile, Save changes.
Congratulations! You just finished setting up your new Twitter profile for business. Continue onto Part 2 of this series, where we go over publishing your first tweet, direct messages, plus a look into your Twitter settings.