How To Gain Twitter Followers Thanks To Twitter Ads
Although there are many ways you can get more followers on Twitter, one of the fastest ways is through Twitter ads.
To get more followers, the first step is making sure your account is follow worthy in the first place. In other words, make sure your Twitter profile is customised to stand out from the noise and makes your target audience want to follow you.
Make sure you have a profile picture, that is the right size (400 x 400 pixels), make sure your Twitter header is not blank, and instead you have a customised Twitter header that clearly identifies your target market and how you can help them. Plus, remember to include a bio that underlines what you do.
Step 2 is creating your Twitter advertising account. To create an advertising account, go to https://ads.twitter.com and submit your payment details. When you do, you’ll notice that the Twitter ads tab will appear in the drop down menu when you click on your profile picture.
The third step is setting up your first Twitter ad. To do so, click on “create campaign” and click on “followers” and name your Twitter campaign. No one will be able to see the name of your campaign, it’s only for your own reference. You can simply name it “Twitter followers campaign” to remember that the objective was to get more followers on Twitter.
Then, decide when you want the Twitter campaign to start and end or you can run it continuously.
Next, decide who you want to target based on their location, gender and language. Twitter ads also allow you to target people based on the device they use to login to Twitter. Since most Twitter users access the social network by phone, don’t forget to target mobile users.
When choosing your targeting to get more followers, you can be even more specific, by using the “follower targeting” option. This option allows you to add Twitter usernames, so your ad is shown to the followers of these accounts. You can also target people similar to your existing followers by ticking the box next to “target users like your followers”. Alternatively, you can target people based on their interests. You can even target people based on events they’re likely interested in. Twitter also allows you to target your own list of people. Then, set your budget and create your ad.
When you’ve reached the stage where it’s time to put together your ad, you’ll have 2 choices. Either use an existing tweet by ticking the box next to the tweet you want to use or create a tweet from scratch.
If you decide to also include an image in your ad, remember that the image you choose must draw people’s attention. Your picture must either be a jpeg, png or gif file and your image should be a minimum of 600 x 335 pixels or ideally, 1,200 x 628 pixels.
The key to get more followers with Twitter ads is to create several ones and split test them.
Don’t include hashtags or mentions in your Twitter ads. Hashtags and mentions when included in a tweet become clickable links which means, people might click on the hashtag or the mention instead of your call-to-action. It is important that in every Twitter ad, the only clickable element is your call to action.
If you’d like to take your Twitter marketing to the next level, and significantly increase the results you’re getting from your current Twitter marketing efforts, click here: http://socialmediaworldwide.leadpages.net/twtr-report/ to download my FREE Twitter marketing report. Simply enter your name and email and I’ll instantly send you the report.
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